YOU + ALLEGRA

THE
PERFECT
SOLUTION.

A PARTNERSHIP.... PLUS

Your single source for strategic communications with measurable results.

Great on paper.

great in real life.

Great on paper.

great in real life.

Printing Services

Think of “printing” and you know what to expect: ink + paper. But, there’s so much more. Today’s advanced printing techniques and specialty papers make it easy to achieve true-to-life colors, touchable textures and compelling “must-open” formats. Still, great on paper isn’t good enough. Even the finest quality print jobs have to translate into real-life success.

Printed materials are a mainstay in most organizations. From basic business forms and reports to marketing materials in human resource, this is the short list of how print can work for you:

BROCHURES CATALOGS DIRECT MAIL FLYERS FORMS GRAPHICS NEWSLETTERS POSTCARDS SIGNS

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It’s in the mail.

Mailing Services

While not complicated, handling a mailing can be time consuming. Add in a few key considerations that can save time and money, and an extra set of hands can come in handy. It starts with designing and printing to meet postal requirements + qualify for reduced postage. Further savings can be found in quality, targeted mailing lists that speak to the right audience and minimize waste and costs from un-deliverables.

Sales letters, direct mail offers, new product introductions and customer newsletters, all go to work for you faster when they reach their destination sooner. Research shows 40% of consumers have tried a new business after receiving direct mail, and 73% prefer printed mailings over emails to learn about new products and services or offers from companies they know. Let’s talk about the many ways to simplify your mailings.

Emmaus Homes is a faith-based charity that strives to enhance the lives of adults with cognitive, intellectual or other developmental disabilities. Emmaus was seeking to open at least six new homes and needed to increase fund raising. In partnership with Emmaus, Allegra created 3 letters for its appeal campaign: 2 for A/B testing of prospective donors and 1 for active donors. Revenue from the appeal increased 24% over prior year, with the average gift value increasing 49%.

Get your next direct mail campaign into the mail stream faster and into the right hands with:

ADDRESS VERIFICATION BAR CODING COLLATING DIRECT ADDRESSING EVERY DOOR DIRECT MAIL® INVENTORY AND FULFILLMENT MAILING LIST PURCHASE POSTAL DISCOUNTS SEALING AND PRE-SORTING TABBING

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It’s in the mail.

It’s in the mail.

Now Thats Creative.

Now Thats Creative.

design + copy

When up to 30% of a direct mail campaign’s success is riding on the creative execution, it takes more than a good eye to get the right look and feel. The creative elements of a marketing campaign should look great + be smart. When design has a strategic foundation...POW! It equals action.

Images. Words. A compelling offer. A powerful call to action. Let’s find ways to tell your story, sell your service or attract more supporters in ways that are memorable and profitable...whether you use one word or one thousand.

Right brain. Left brain. Creative executions that motivate and inspire are a potent mix of art and science. Important creative elements to powerful marketing communications include:

COPYWRITING DIRECT MARKETING GRAPHIC DESIGN PHOTOGRAPHY BRANDING LOGO DEVELOPMENT

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make an impression.
then multiply it.

make an impression.
then multiply it.

Promotional
Products

Promotional products or advertising specialties in your marketing mix do more than attract attention + build your brand. They reinforce your key sales messages.

Your promotional items are just one part of the bigger picture, conveying your brand and your message to the right people at the right time. Here are a few don’t-miss opportunities to use ad specialties or promo products:

ADVERTISING SUPPORT EMPLOYEE RECOGNITION COMPANY OUTINGS CUSTOMER APPRECIATION HOLIDAY GIFTS NEW PRODUCT LAUNCHES SALES INCENTIVES TRADE SHOW GIVEAWAYS

Our professionals can provide you with insight into the best items to suit your need. Or, if you’d like to search for yourself, Click here.

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yes, we’re open.

yes, we’re open.

yes, we’re open.

web-2-print

Do you need to manage print materials + maximize your marketing + minimize costs? Maybe you have multiple brands, multiple locations and you’d like to make it easy for employees to customize printed materials within your pre-approved guidelines. The solution lies in a customized site for routine marketing materials, sales literature, business forms, business cards and more.

With an online “storefront,” you get 24/7 access to customizable printed materials, ordered on demand to meet deadlines and lower costs. The bonus? No more storing large quantities or tossing out obsolete materials when an address, website or price list changes. What you need, when you need it...and everyone’s on the same page. Nice!

For ease, speed and convenience, let’s take your collateral out of the storeroom and into an online storefront. Use Web-2-Print to control your brand:

Empower multi-users to localize forms Maintain centralized control of messaging and graphic standards Personalize content Reduce printing, inventory costs Track usage and purchase history

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